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Your email marketing service and email provider aren’t the same thing, and trying to use one tool for both jobs is costing you leads. Here’s the difference between Google Workspace and platforms like Kit or MailerLite, why you need both, and what happens when you try to make one tool do everything.
By the end of this post, you’ll understand the PEAS Content Creation Framework – a simple four-part structure that transforms informational blog posts for your business into client generating content.
Creating consistent content without burning out seems impossible when you’re running a small business. Between client work, administrative tasks, and delivering your services, where do you find time to write blog posts, record videos, and keep social media active?
Learn how to attract clients by focusing on benefits over features. Discover the simple framework for talking about your services in a way that resonates with your ideal clients and makes them say “yes, that’s exactly what I need.”
Branding your business properly can make all the difference in whether you see success, so it’s important to know what you should consider when building your brand identity from scratch or overhauling an existing one.
If you’re a service provider, your website should generate business, not just look pretty. Discover the 6 website must-haves that turn visitors into clients and what to delete today.
Want to grow your blog audience faster? Learn how to identify your ideal reader with an audience avatar and create content that actually connects. Includes specific examples and the social media test that changes everything.
Struggling with vague messaging that doesn’t connect? Learn how to create clear audience avatars for the people you serve, donors, and volunteers. Make your mission communications actually work.
Tired of not attracting your ideal clients? Learn how to create a clear client avatar that makes your marketing easier and attracts ideal customers. Includes 5 practical questions plus real examples for service businesses.
Master the art of WordPress link settings to improve your SEO, user experience, and FTC compliance with this comprehensive guide to internal, external, follow, and nofollow links.
The use of QR codes in digital marketing bridges the gap between offline and online efforts, directing traffic to specialized landing pages and tracking user engagement allowing businesses to tailor experiences to audience needs.
Understanding your audience is essential for the success of any business. From leveraging surveys and questionnaires to utilizing social media insights and conducting customer interviews, this post covers various effective methods to help businesses tailor their approach and connect with their audience.