Mailerlite | Everything You Need To Know

The links in this post may be affiliate links.  That means that if you click them and make a purchase, this site makes a commission.  It will have no impact on the price you pay or the experience of your purchase.

In this review, we’ll look at the history of Mailerlite, why people use it, its features, pricing, and pros and cons.  

With all that said, let’s dive in and take a closer look at Mailerlite.

What Is Mailerlite?

MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.   

With Mailerlite, you can create beautiful emails and send them to many people simultaneously. It’s perfect for businesses, bloggers, and anyone who wants to stay in touch with their audience. 

One of the great things about Mailerlite is its different pricing options, so you can find a plan that works for you. 

You can start with a free plan with up to 1,000 subscribers. And if you want even more features, you can upgrade to a paid plan.

But Mailerlite isn’t just for sending emails. It has some other really cool features. 

One of my favorites is the landing pages. With Mailerlite, you can create landing pages to capture new leads and grow your email list. This is particularly helpful when you are building your business audience before you have got a website up and running.

In this Mailerlite review, we’ll talk more about the features of Mailerlite, pricing, and pros and cons.  So keep scrolling

The History Of Mailerlite

The Mailerlite email software has been around for a long time. It’s known for being super easy to use and having a nice design. 

People really love how simple and beautiful the interface is. 

One of the coolest things about Mailerlite is that it can work with other tools. That means you can connect it to other tools you use and share information between them. 

You can also automate your workflows and make your customers’ experience even better. 

Mailerlite is a remarkable email software that has been around for quite some time. Its ease of use and beautiful interface design make it stand out among the competition. 

One of its key features is its ability to integrate with other web apps, allowing for streamlined workflows and enhanced customer experience.

Why People Use Mailerlite

People use the Mailerlite app for many different reasons – it’s easy to use, affordable, and offers a wide range of features. 

Whether you are a small business owner or a big company, Mailerlite can help you grow your email list, engage your subscribers, and ultimately boost your business. 

One of the biggest reasons people use Mailerlite is it’s easy to use. 

This email platform was created with simplicity and ease of use in mind. You’ll find the interface intuitive and user-friendly, making it a breeze to create and send emails.

We refer clients to Mailerlite because it is one of the easiest platforms to use, and even if you’re not very tech-savvy, you can still use Mailerlite like a pro.

Another reason people love Mailerlite is because it’s affordable. 

They have different pricing options to fit any budget. 

Integration is another big reason people choose Mailerlite. 

It works with many other apps and tools, like WordPress, Shopify, and Zapier. 

You can easily connect Mailerlite to your website or online store and automate your marketing efforts. You can also use it alongside other tools you already use to manage your business.

Features of Mailerlite

But what about features? Well, Mailerlite has a ton of great features that make it stand out from the competition. 

You can design beautiful emails using their drag-and-drop editor. 

You can also create landing pages to capture new leads and grow your email list. 

And if you want to send your emails at a specific time, Mailerlite lets you schedule them. 

It’s a versatile tool that can do a lot for your business.

Let’s take a look at some of these features:

Easy-to-use drag-and-drop editor

With Mailerlite, you don’t need to know any complicated coding or design skills to create beautiful emails. 

They have a user-friendly drag-and-drop editor that makes it super easy to customize your email templates and make them look just the way you want.

Landing pages

Mailerlite allows you to create stunning landing pages to capture new leads and grow your email list. 

You can easily customize the design of your landing pages and add forms to collect valuable information from your visitors.

Automation

With Mailerlite, you can automate your email marketing campaigns. 

You can set trigger-based emails, such as welcome emails or abandoned cart reminders, to be sent automatically based on specific actions or events. 

This helps you save time and ensures your customers receive timely and relevant emails.

A/B testing

Mailerlite offers A/B testing capabilities, which means you can test different versions of your emails to see which one performs better. 

This allows you to optimize your email campaigns and improve your results over time.

Integrations

Mailerlite integrates with many popular tools and platforms, such as WordPress, Shopify, and Zapier. 

This means you can easily connect Mailerlite to your website or online store and streamline your marketing efforts.

These are just a few of the many features that Mailerlite offers. Whether you’re a small business owner or a big company, Mailerlite has the tools to create engaging email campaigns, grow your subscriber list, and ultimately drive more sales.

Pricing Options For Mailerlite

Let’s talk about Mailerlite pricing. 

When it comes to pricing, Mailerlite offers different options to fit any budget. 

Whether you’re just starting out with a small business or you have a larger company, there’s a plan that works for you. 

Mailerlite’s paid plans start at just $9 monthly when billed annually. This plan includes all of those features plus:

• Sell digital products
• Unlimited templates
• Dynamic emails
• Auto resend campaign
• Unlimited websites & blogs
• Unsubscribe page builder

This makes Mailerlite a more affordable option, especially if you have a smaller email list.

Let’s compare Mailerlite’s pricing with some other popular email software options. 

Mailerlite versus Mailchimp

When it comes to pricing, the Mailerlite app offers a free plan for up to 1,000 subscribers. 

On the other hand, Mailchimp offers a free plan for up to 2,000 subscribers but with limited features. 

If we compare the lowest-priced plans for both tools, Mailerlite comes out as the more affordable option. 

With the Mailerlite app, you can create beautiful emails and even design landing pages to capture new leads. These features are not available in the Mailchimp free plan. 

Mailerlite versus Converkit

Let’s also look at ConvertKit vs. Mailerlite. ConvertKit is known for its advanced automation features but has a higher price tag. 

When it comes to the lowest-priced plans, the Mailerlite app offers a free plan for up to 1,000 subscribers. This includes features like the drag-and-drop editor and the ability to create beautiful emails. 

On the other hand, ConvertKit starts at $29 per month for up to 1,000 subscribers.

Here is a chart of how Mailterlite compares to several of its competitors.

Additional billable feature of mailerlite

Mailerlite also offers an advanced option at $18 per month when billed annually that offers unlimited users, AI assistance, and a discount on Google Workspace.

Mailerlite offers flexible pricing options that are suitable for businesses of all sizes. 

Whether comparing Mailchimp vs. Mailerlite or Mailerlite vs. ConvertKit, Mailerlite stands out as an affordable choice without compromising features. 

Pros Of Using Mailerlite

There are many pros to using Mailerlite that make it a great choice for businesses and marketers. 

Ease of Use

First of all, Mailerlite is easy to use. The interface is simple and intuitive, so even if you’re not very tech-savvy, you can still use Mailerlite like a pro.

Pricing

Another great thing about Mailerlite is its pricing. They have different options to fit any budget, including a free option. Whether you have a small business or a big company, you can find a plan that works for you. 

Integration

Integration is another significant advantage of using Mailerlite. Mailerlite integrations work with lots of other apps and tools like WordPress, Shopify, and Zapier. 

This means you can easily connect Mailerlite to your website or online store and streamline your marketing efforts. You can also use it alongside other tools you already use to manage your business.

Drag-and-Drop Editor

One of the best features of the Mailerlite app is its drag-and-drop editor. This makes it really easy to design beautiful emails without needing any coding or design skills. 

You can customize your email templates and make them look just the way you want.

Landing Pages

Lastly, Mailerlite also offers the ability to create landing pages. 

This is great for capturing new leads and growing your email list. You can customize the design of your Mailerlite landing pages and add forms to collect valuable information from your visitors.

Mailerlite has a lot of pros that make it a top choice for businesses and marketers. Its ease of use, affordable pricing options, integrations with other tools, drag-and-drop editor, and landing page capabilities are just a few reasons people love using Mailerlite.

Cons Of Using Mailerlite

While Mailerlite is a popular email marketing software with many great features, there are also some cons. 

Limited Functionality

One of the main drawbacks is the limited functionality compared to more advanced platforms like ConvertKit and other more advanced tools. 

While Mailerlite offers basic automation and A/B testing, it may not have the advanced features that some businesses require.

Pricing Structure

Another potential con is the pricing structure. 

While Mailerlite does offer a free plan for up to 1,000 subscribers, the pricing can increase significantly as your subscriber list grows. 

This can be a drawback for businesses with large email lists looking for a more cost-effective solution.

Limited Integration

Additionally, while Mailerlite does integrate with popular tools like WordPress, Shopify, and Zapier, it may not have as extensive integrations as other platforms. 

This could be a disadvantage for businesses that heavily rely on specific integrations for their marketing workflows, such as importing eCommerce data.

While Mailerlite is a solid choice for many businesses, it may not be the best fit for those with more advanced automation needs or who require extensive integrations. 

However, for small businesses or those on a budget, Mailerlite’s ease of use, affordable pricing, and features like the drag-and-drop editor and landing pages make it a compelling option.

The ;TLDR

Mailerlite is a great email marketing software that helps businesses send emails to customers and subscribers. 

It has a user-friendly interface and features like an easy-to-use drag-and-drop editor, landing page creation, and automation capabilities. 

Pricing options for Mailerlite are flexible and affordable, with a free plan for up to 1,000 subscribers. 

Pros of using Mailerlite include its ease of use, affordable pricing, integration with other apps like WordPress and Shopify, and the ability to design beautiful emails and create landing pages. 

Cons include limited functionality compared to more advanced platforms and potential cost increases as your subscriber list grows. 

In summary, Mailerlite is a powerful and accessible email marketing tool that offers a range of features to help businesses grow and connect with their audience.