February 2, 2023

Everything You Want To Know About a Business Mission Statement + 22 Examples To Inspire You To Create Your Own

February 2, 2023
A mission statement provides a clear direction and purpose for your business, which can help guide decisions, inform strategies, and ensure that everyone involved is on the same page.
The power of a mission statement + 22 examples for inspiration
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The mission statement of a business is often overlooked or taken for granted, yet it can be one of the most important components of a successful business.

A mission statement is a declaration of the purpose and values of an organization, and it can provide clarity and direction to those who work within the company. It can also help customers, vendors, and others better understand the company’s goals and objectives.

In this blog post, we’ll discuss the power of having a mission statement and why it’s so important for businesses to have one. We’ll also give some really good mission statement examples from some of your favorite brands that will help you craft the perfect mission statement for your own business.  Allowing you to define what you do, why you do it, and who you do it for.

Whether your business is just getting started or in the middle of a brand update, your company mission statement is important.

What is a mission statement?

A mission statement is a short, descriptive statement of purpose that outlines the goals and objectives of a business. It can serve as an important tool to help you stay focused on your goals and objectives.

A mission statement for business is an expression of what the company stands for, what it wants to achieve, and how it plans to do it. It is usually made up of two parts: a purpose statement for the business, which explains why the business exists, and a vision statement, which sets out what the business wants to achieve in the future.

A mission statement for a small business should be concise, clear, and inspiring. It should capture the company’s core values and philosophies and guide decision-making. It should also serve as an effective communication tool for customers, employees, and others.

Why should your business have a mission statement?

Crafting a mission statement can be essential to your company’s success.

Having a mission statement for your business is important because it helps establish the identity of your business and serves as a reminder of why it was created. This is helpful when you are struggling with direction in your business.

It can also help you develop strategies and plans to achieve your goals. A mission statement also helps potential customers understand what your business stands for and what sets you apart from other businesses in your industry.

Creating a mission statement for small businesses, in particular, is beneficial because it clarifies the purpose of the business. This clarity can help small businesses focus their efforts and create successful strategies. It can also serve as a source of motivation for the business owners and employees, which can help increase productivity and results.

When crafted correctly, it will remind you why you started the business and what you need to do to reach your goals. One of the greatest benefits of a mission statement for solopreneurs and small businesses is it allows you to keep things simple.

How to write a mission statement

Here are some steps you can take to write a mission statement for your business:

Identify Your Business’s Purpose

Start by taking a look at the why behind your business. What is the purpose of your business? What do you want it to achieve? Make sure your mission statement reflects the purpose of your business and its core values.

Define Your Target Audience

Who are you trying to reach? Your mission statement should be focused on the people you’re targeting, whether that’s consumers, investors, or both.

Brainstorm Ideas

Take some time to brainstorm ideas about what you want to include in your mission statement. Think about how you want to describe your business, its objectives, and its goals.

Keep It Simple and Clear

A good mission statement should be concise and easy to understand. Keep it short and to the point, focusing on just a few key points.

Use Examples

To help guide you, take a look at some mission statement examples for small businesses and larger corporations. This can help you gain some insight into how other businesses have articulated their mission statements.

Creating a mission statement is a great way to set yourself up for success and ensure that your business is moving in the right direction.

Be sure to include language that reflects the values and goals of your business. Keep in mind that your mission statement should be concise enough that anyone who reads it can easily understand it and be motivated by it.

By following these steps, you can craft a powerful mission statement that will serve as a guide for your business.

If you are looking to craft your company’s mission statement and want to see what some of your favorite brands have come up with, you are in the right place!

Mission statement examples from some of your favorite brands that will help you craft the perfect mission statement for your own business.  Allowing you to define what you do, why you do it, and who you do it for.

22 Mission Statement Examples To Help You Craft Your Small Business Mission Statement


We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.


To reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community-centric global and local marketplace.


To bring the best user experience to its customers through its innovative hardware, software, and services.


To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.


To give people the power to build community and bring the world closer together.


To give everyone the power to create and share ideas and information instantly, without barriers.


To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.

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To promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.


To help people find and enjoy the world’s premium video content when, where and how they want it.


To help all families discover the joy of everyday life.


To save people money so they can live better.

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To build the Web’s most convenient, secure, cost-effective payment solution.


Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.


To organize the world’s information and make it universally accessible and useful.


To enable people and businesses throughout the world to realize their full potential.

Southwest Airlines

To become the world’s most loved, most flown, and most profitable airline.

Delta Airlines

To be the World’s Most Trusted Airline


To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.

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Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Progressive Insurance

Become consumers’ number one choice and destination for auto and other insurance.


To provide authentic hospitality by making a difference in the lives of the people we touch every day


To fill the earth with the light and warmth of hospitality.

Craft your Mission Statement and Put It to Work

If you have not drafted your mission statement for your small business just yet, here is a guide to help you get started.

Once you’ve crafted your business’s mission statement, you’ll want to put it to work.

Besides having mission statements to communicate who they are and what they do, many successful small businesses also have vision statements to describe their most significant achievements. Once you have the mission statement covered, you can work on crafting your vision statement.



A life and business coach at TaKenya Hampton Coaching, owner of Studio117 Creative, and the girl behind the stove or drill at the Kenya Rae Blog. A total WordPress geek and lover of systems that help businesses run smoothly. My goal is to make things look good, work well, and help business owners reach their full potential—whether they’re working solo as a solopreneur or with a team.