Chic Shine Cleaning Raleigh Studio Focus + Branding

Client Need

The owner of Chic Shine Cleaning runs a growing local cleaning business in Raleigh. Until now, she was managing bookings through text messages and third-party platforms like Thumbtack. As business picked up, so did the overwhelm of handling everything manually.

Without a dedicated website, she lacked a professional presence where potential clients could learn about her services, request a quote, or contact her directly. The absence of a digital home was limiting her ability to compete locally and build trust with new clients.

She needed a streamlined, professional solution that could support her growing business and reduce the time spent managing bookings and communications across multiple channels.

Solution

With full creative direction, we designed a complete brand identity and developed a single-page website using our Studio Focus framework powered by the Kadence theme.

• Brand Identity: We created a custom logo and color palette that aligned with the client’s personality and business values—professional, clean, and approachable.

• Typography: Clear, modern fonts were chosen to communicate trust and ease of use.

• Website Design: We kept things simple with a focused, single-page site that highlights her services, credentials, and value without overwhelming visitors.

• Booking System: We implemented a custom WPForms setup with conditional logic. This means clients only answer questions relevant to the type of cleaning they need, making the booking experience seamless and efficient.

• Setup & Support: We took care of domain registration, hosting setup, and launched a branded email solution so all communications now reflect a polished, professional brand.

The end result is a streamlined digital home base that supports her business as it grows—making it easier for clients to find her, trust her, and book her services.