Waite Psychological & Therapeutic Services Brand Identity

Client Need

While establishing Waite Psychological and Therapeutic Services (Waite PTS), Selena Waite needed a complete brand identity that would extend beyond digital applications to physical touchpoints in her practice.

Without cohesive branding elements for her letterhead, signage, and other materials, she risked presenting an inconsistent image to clients and referral partners.

As a new practice entering a field where professionalism and trustworthiness are paramount, Selena required branding that would work seamlessly across both print and digital applications, creating a unified look that would reinforce credibility from the first client interaction to the physical office environment.

Solution

We developed a comprehensive brand identity package for Waite PTS that established a cohesive visual foundation for Selena’s practice across all touchpoints.

The project delivered versatile logo variations specifically designed to work effectively in different contexts—from the large-format signage that hangs in her practice to the fine details of her professional letterhead.

The branding elements were carefully crafted to convey the perfect balance of professionalism and approachability essential for a therapeutic practice.

We selected typography, colors, and design elements that communicated both clinical expertise and emotional sensitivity—qualities crucial for attracting clients seeking psychological and therapeutic services.

This solution ensured that every interaction with Waite PTS, whether through printed materials or physical office signage, reinforced a consistent brand message.

The cohesive identity package provided Selena with all the necessary elements to present a unified, professional image from her practice’s physical and website launch, helping to establish credibility and recognition in her community from day one.