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Your email marketing service and email provider aren’t the same thing, and trying to use one tool for both jobs is costing you leads. Here’s the difference between Google Workspace and platforms like Kit or MailerLite, why you need both, and what happens when you try to make one tool do everything.
Not all email tools do the same job. Learn how to choose the right email provider (Google Workspace vs Microsoft 365) and email marketing platform (Kit vs MailerLite) for your small business. This guide breaks down what to look for, honest comparisons of top tools, and decision frameworks to help you pick what actually fits your needs without overspending on features you won’t use.
Believing these myths about email marketing is costing your small business real leads and real money. From “Gmail is fine for my business” to “I can’t afford two email tools,” these misconceptions keep you stuck while competitors build their audiences. This post busts six common email marketing myths and tells you exactly what to do instead.