How to Write Blog Posts That Bring in Clients Using The PEAS Framework

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Creating consistent content without burning out seems impossible when you’re running a business. You sit down to write a blog post, stare at the blank screen, and think “what am I even supposed to say?”

Or worse – you write the post, hit publish, and… crickets. Nobody reaches out. Nobody books a call. The post just sits there, looking pretty but doing nothing for your business.

Here’s what I see happen all the time with service providers: they’re creating content that informs but doesn’t convert.

Their blog posts read like journal entries instead of guides. They share what they learned, what they’re thinking about, or general industry information – but there’s no clear path from “that was interesting” to “I need to hire this person.”

The truth is, you don’t need to write more. You need to write strategically.

The PEAS Framework – Problem, Example, Action, Success.

That’s it.

This is the same content creation framework I use at Studio117 Creative to create posts that actually bring in business.

Let me show you how it works.

Why Most Blog Posts For Your Business Don’t Convert

Let’s be real about what’s happening with most service provider blogs.

The Real Issue

Your blog posts inform, but they don’t convert. You’re explaining concepts, sharing insights, and demonstrating expertise – all good things.

But readers finish your post thinking “that was helpful” and then they leave.

They don’t reach out.
They don’t book calls.
They don’t become clients.

What’s Actually Happening

They’re written like journal entries instead of guides

You’re sharing what you did, what you learned, what you’re thinking about.

But readers don’t know what to DO with that information. There’s no clear path forward. No invitation to take the next step.

They inform but don’t provide next steps

You explain concepts thoroughly.

You demonstrate you know your stuff.

But then… nothing. No action steps. No clear invitation. No “here’s what happens next.”

Readers leave feeling informed but not compelled to act.

The Missing Elements

When I look at blogs that aren’t converting, here’s what’s typically missing:

No clear problem being solved – The post jumps straight into solutions or explanations without establishing what problem you’re solving. Readers can’t connect it to their specific struggle.

Missing the human element – No stories, no examples, no real-world scenarios. Just information floating in a vacuum.

Vague or no action steps – You might say “you should do this” but not HOW to actually do it. Or you don’t give any actionable guidance at all.

No proof it works – Readers need to see that your approach actually delivers results. Without proof, it’s just theory.

Weak call-to-action – Either there’s no CTA, or it’s so generic (“contact me for more info!”) that nobody acts on it.

What Readers Actually Need From Your Blog Content

Here’s what your ideal clients need from your blog posts:

• See their specific problem reflected back to them
• Understand that you’ve solved this before
• Get clear steps they can take RIGHT NOW
• See proof that your approach actually works
• Know exactly how to work with you if they want more help

The disconnect: You’re creating content. They need conversion-focused content. There’s a difference.

Introducing the PEAS Content Creation Framework

The PEAS Framework gives you a structure for every blog post that serves your audience and grows your business.

What PEAS Stands For

P – Problem: What your ideal client is struggling with
E – Example: What this looks like in real life
A – Action Steps: What they can do about it right now
S – Success Story: Proof that your approach works

Why This Structure Works

It follows the natural problem-to-solution journey.

Readers come to your blog with a problem. PEAS helps them understand the problem, see it in context, take action, and visualize success.

It builds trust through transparency

You’re not gatekeeping information. You’re teaching generously while positioning your expertise.

It provides value while positioning your authority

The Action Steps section gives real, implementable value. But it also demonstrates you know what you’re talking about.

It creates a natural conversion path

By the time readers finish the post, they’ve seen you understand their problem, you’ve solved it before, and you have a clear process.

The CTA becomes a logical next step.

It works for any service business

Whether you’re a therapist, consultant, web designer, or baker, this structure adapts to your industry and audience.

Where You Can Use PEAS

While this content creation framework is designed for blog posts for your business, it’s flexible enough to use across different content types:

• Blog posts (primary use)
• Email newsletters (shorter, more personal versions)
• Social media long-form content (condensed but hitting all four points)
• Video scripts (each section becomes a segment)
• Sales pages (modified – multiple examples and success stories)

The Content Creation Framework in Action

Let me show you how this actually looks in practice using posts from the Studio117 blog.

Content Batching Post

You can read the post here: Content Batching for Small Business: A Complete Guide

Problem

“Creating consistent content without burning out seems impossible when you’re running a business. Between client work, administrative tasks, and delivering your services, where do you find time to write blog posts for your business, record videos, and keep social media active?”

→ Right from the opening, the problem is clear and relatable. If you’re struggling with consistent content creation, you immediately think “yes, that’s me.”

Example

“Every week, I write a Tips Tuesday email newsletter. That’s my core content – usually 1,200-1,500 words covering one business topic in depth. But here’s what happens with that ONE piece of content: YouTube Video, Blog Post, Social Media Posts, Quote Graphics, YouTube Shorts, Pinterest Pins. One piece of core content = 10+ pieces of distributed content.”

→ This shows the framework in action with a real workflow. It’s not theoretical – it’s “here’s exactly what I do.”

Action Steps

The post includes a complete “Getting Started: Your Action Plan” section with 5 specific steps, each with clear instructions and timeframes.

→ Readers can literally implement this today. It’s not vague advice – it’s a roadmap.

Success Story

“3-4 hours of focused work per week = 4+ weeks of consistent content across multiple platforms. That’s manageable. That’s sustainable.”

→ Concrete results that prove the system works without overwhelming the reader.

How to Attract Clients Post

You can read the post here: How to Attract Clients Who Actually Want What You’re Selling

Problem

“You know that feeling when you’re staring at your website trying to write a post, and you just… freeze? You know what you do. You’re good at what you do. But putting it into words that make people actually want to work with you? That’s where things get tricky.”

→ Addresses the emotional experience, not just the tactical problem.

Example

The post walks through multiple real examples across different industries – business consultants, bakeries, graphic designers, financial advisors – showing how to transform features into benefits.

→ Readers can see themselves in one of these examples.

Action Steps

“The magic question is ‘So what?’” followed by a clear framework for turning features into benefits, with step-by-step walkthroughs.

→ Gives a practical tool they can use immediately.

Success Story

The post positions the Brand Voice Blueprint as the solution for consistent communication, showing how the framework integrates into a bigger system.

→ Natural bridge to the service offering.

Website Must-Haves Post

You can read the post here: 6 Must-Haves Every Service Provider Needs on Their Website

Problem

“Many service providers I speak with have beautiful websites that don’t actually generate business. They look great in screenshots, but they’re not booking clients, collecting payments, or building authority.”

→ Specific problem that service providers immediately recognize.

Example

The post breaks down real scenarios: “I see service providers with beautiful websites that don’t generate business. They look great in screenshots, but they’re not booking clients or collecting payments.”

→ Makes the abstract problem concrete.

Action Steps

Six detailed sections explaining exactly what to implement (payment solutions, security, forms, booking, analytics, content) with specific tool recommendations.

→ Actionable with clear next steps and resources.

Success Story

“Your website should work FOR you. That’s what this all comes down to. Your service provider website isn’t just supposed to look pretty in your portfolio. It’s supposed to generate business, build trust, and make your life easier.”

→ Paints the vision of what’s possible.

Putting PEAS Into Practice

Here’s what this actually looks like when you sit down to write.

The Flow

Your blog post should take readers on this journey:

1. “Here’s what you’re struggling with” (Problem – they feel understood)
2. “Here’s what that looks like in real life” (Example – they see themselves)
3. “Here’s what you can do about it” (Action – they get value)
4. “Here’s what happens when you do” (Success – they believe it works)

Adding Your CTA

Your call-to-action should feel like a natural next step, not a hard sell:

After Action Steps (optional mini-CTA)

Something like “Need help implementing this? Here’s how we can work together.”

After Success Story (main CTA)

Your primary call-to-action that connects to your services or lead magnet. “Ready to create content that brings in clients? Download the PEAS Content Creation Framework Template to plan your next post.”

Make it relevant

Your CTA should align with what the post is about. Don’t randomly pitch a service that has nothing to do with the content.

Common Questions About the PEAS Framework

Do I always need all four elements?

Yes, but Success can be your own results if you don’t have client stories yet. When you’re just starting out, share what worked for you or use industry examples. As you build your client base, you’ll have more specific case studies to pull from.

What if my topic doesn’t fit this structure?

Most service business topics actually do fit PEAS. If yours truly doesn’t, ask yourself: am I solving a problem? If not, you might need a different content type (like a “how-to” tutorial or industry news analysis). But if you’re addressing a client pain point, PEAS will work.

How long should each section be?

Don’t stress about exact numbers. Focus on providing value in each section. Some topics need longer examples, others need more detailed action steps.

Can I rearrange the order?

I recommend sticking to the PEAS order – it follows the natural journey readers take. But you can be flexible within sections (like including multiple examples or breaking action steps into sub-sections).

What if I don’t have client success stories yet?

Use your own results, industry case studies, or realistic projections based on the framework. As you work with more clients, you’ll accumulate testimonials and case studies to incorporate.

From Content Creation Framework to Consistency

Understanding the PEAS Content Creation Framework is a game-changer. But here’s what I want you to know: this framework gives you the structure. It tells you what sections to include and what each section should accomplish.

What it doesn’t tell you is how to write in a way that sounds like YOU.

The Missing Piece

PEAS gives you WHAT to say. Your brand voice gives you HOW to say it.

You can use the Framework and write posts that are technically correct but don’t sound like you. They could be too formal, too casual, too corporate, or too chatty. They might not resonate with your specific ideal clients because the language doesn’t match what they need to hear.

Why Both Matter

Framework = structure that converts – PEAS ensures your posts guide readers toward action instead of just informing them.

Voice = authenticity that connects – Your brand voice ensures your posts sound like YOU and resonate with YOUR people.

Together = content that brings in your ideal clients – When you combine strategic structure with authentic voice, you create content that converts.

The Reality Check

Writing one great PEAS post is totally doable. Writing them consistently, in a voice that sounds like you and attracts your ideal clients? That requires clarity on your brand voice.

That’s exactly what the Brand Voice Blueprint helps you nail down – so every post you write sounds authentically like you while strategically positioning your expertise.

Your Next Steps

Ready to put the PEAS Content Creation Framework into action? Here’s your action plan:

Download the PEAS Content Creation Framework Template

Want a step-by-step guide to walk you through each section? I’ve created a fillable template that breaks down exactly what to include in each part of the Content Creation Framework, complete with prompts and examples.

Content Creation Doesn’t Have to Be Overwhelming

You don’t need to spend hours staring at a blank screen, wondering what to write. You don’t need to publish posts that get likes but no clients. You don’t need to reinvent your approach with every single piece of content.

You need:

• A content creation framework (PEAS – so you know what to include)
• A voice (Brand Voice Blueprint – so it sounds like you)
• Consistency (using both together across all your content)

This system works whether you’re a solopreneur with limited time or building a team that needs clear processes.

Start with one PEAS post this week. Outline it using the template. Write it in your voice. Publish it and see what happens.

That’s how you build momentum.
That’s how you stay consistent.
That’s how you create content that actually brings in business.