marketing strategy

Big picture marketing guidance for small businesses, with honest takes on what works and what is a waste of time.

  • Bright illustration of a person on a laptop on a sofa, with bold headline about online businesses and Google Business Profile.

    Do Online Businesses Actually Need a Google Business Profile?

    If you run your business online and serve clients virtually, you might have assumed a Google Business Profile is not for you. That assumption is costing you visibility, credibility, and clients who are already searching for what you offer.
    Read More
  • Bold headline 'WHY YOUR BUSINESS IS INVISIBLE ON GOOGLE' with a woman typing on a laptop at a round table in a bright illustration

    Why Your Business Is Invisible on Google (And How to Fix It)

    Why is no one finding you on Google? The answer is usually not complicated, and the good news is it is almost always fixable.
    Read More
  • Illustration of a person with glasses using a laptop on a dark banner promoting a free Google tool to attract clients online, with bold text beside them.

    The Free Google Tool That Works Harder Than Your Social Media

    Learn how a Google Business Profile helps small business owners build local visibility and get found by clients who are already searching for what they offer.
    Read More
  • Illustration of a puzzled person with question marks above, alongside the headline: Is your small business making these mistakes with your Google Business Profile.

    5 Mistakes Small Business Owners Make With Their Google Business Profile

    Setting up a Google Business Profile is a great first step. But a profile that is incomplete, inactive, or set up incorrectly can quietly work against you. Here are the five mistakes I see most often and exactly what to do instead.
    Read More
  • Email marketing myths costing our small business leads

    Email Marketing Myths Costing Small Businesses Leads (And What to Do Instead)

    Believing these myths about email marketing is costing your small business real leads and real money. From “Gmail is fine for my business” to “I can’t afford two email tools,” these misconceptions keep you stuck while competitors build their audiences. This post busts six common email marketing myths and tells you exactly what to do instead.
    Read More
  • Using QR codes to maximize your marketing and networking in business

    How to Use QR Codes Strategically in Your Small Business Marketing

    QR codes can be a smart marketing tool for small businesses but only when they are used in the right place. Here is what works, what does not, and how to make QR codes work harder for your business.
    Read More