EricGoingGlobal Studio Spark Squarespace Migration

Client Need

Eric, the experienced global traveler behind Eric Going Global, had established his travel blog on Squarespace but was hitting limitations with the platform.

After dedicating himself to sharing his worldwide adventures—spanning nearly thirty years, six continents, and countless destinations from Tokyo Tower to Machu Picchu—he found that Squarespace was restricting his ability to reach a broader audience beyond his current Middle Eastern readership.

Eric needed a more flexible, powerful platform to support his blog’s growth while maintaining a cost-effective approach.

Without a strategic migration to WordPress, he risked limiting his blog’s reach, SEO potential, and ability to fully realize his vision of inspiring others to travel.

Solution

We started with a fresh WordPress install and successfully moved Eric Going Global from Squarespace to WordPress, providing Eric with a more powerful platform to share his extensive travel experiences and inspire a global audience.

The migration was carefully executed to preserve the existing content while enhancing its presentation and discoverability.

The new WordPress site maintained the essence of Eric’s voice and visual style while introducing improved functionality, better SEO capabilities, and more flexible content organization.

We ensured the migration was both clean and cost-effective, aligning with Eric’s practical approach to growing his travel content platform.

This solution provided Eric with the technical foundation needed to expand his audience beyond the Middle East to reach travel enthusiasts worldwide.

Now, as he continues sharing stories from his nearly thirty years of global adventures, Eric has a website that can grow alongside his ambitions—helping him inspire more people to explore the world, whether they’re seasoned travelers or planning their very first trip.