Motherhues Studio Spark Wix Migration

Client Need

Kirsten, the creator and blogger behind MotherHues, discovered a significant obstacle to her blog’s growth: her Wix-based website wasn’t ranking well in Google search results, severely limiting her ability to reach mothers seeking her valuable content.

Despite loving her site’s layout and color scheme, she realized that the platform itself was preventing her from achieving the visibility needed to grow her audience and fulfill her mission of providing helpful information to mothers from diverse backgrounds.

Without addressing this fundamental technical limitation, Kirsten’s thoughtfully created motherhood content would remain largely undiscovered by the very audience she aimed to serve, regardless of its quality or relevance.

Solution

We executed a strategic platform migration, transitioning MotherHues from Wix to WordPress to unlock superior SEO capabilities and improve search visibility.

Rather than completely reinventing her site, we carefully preserved the design elements and color scheme that Kirsten loved while implementing a Kadence theme from Hello You Designs that enhanced her existing brand identity.

The migration process involved more than just transferring content—we customized the WordPress theme with Kirsten’s existing branding elements to maintain visual consistency while significantly improving the technical foundation of her site.

Recognizing the importance of empowering Kirsten to manage her own content going forward, we included personalized WordPress training that equipped her with the skills needed to work confidently toward her goals.

This solution addressed Kirsten’s primary challenge of poor search visibility while preserving the visual elements she valued in her original site.

The migration to WordPress provided MotherHues with a more robust platform for growth, giving Kirsten’s motherhood content the opportunity to reach a broader audience of mothers from diverse backgrounds who could benefit from her insights and information.