WhatCherithinks Studio Spark Website Design

Client Need

Cherith Fluker, the self-care and travel blogger behind WhatCherithInks, had a website she personally loved but recognized it wasn’t optimally designed to serve her growing audience of women aged 35-50.

As her traffic increased and her SEO knowledge expanded, she realized her site needed strategic improvements to support her monetization goals—specifically qualifying for Mediavine ads.

While Cherith’s content was resonating with her readers, her website structure and design weren’t fully aligned with industry best practices for ad placement, user experience, and revenue optimization.

Without professional intervention, she risked delaying her monetization timeline and limiting her blog’s earning potential despite her growing traffic.

Solution

We partnered with Cherith to elevate WhatCherithInks by implementing a Restored316 theme and expanding her brand identity.

Rather than simply updating the aesthetics, we strategically restructured her site with monetization best practices in mind, creating optimal spaces for future ad placements while maintaining a seamless user experience for her audience of women aged 35-50.

The redesign carefully balanced Cherith’s unique voice and style with technical optimizations that would support her goal of qualifying for Mediavine.

We enhanced content organization, improved site navigation, and implemented behind-the-scenes improvements to support her SEO efforts and audience growth strategy.

This solution delivered remarkable results: within just a few months of launching the redesigned site, Cherith was accepted into Mediavine’s ad program—achieving her primary monetization goal.

The updated WhatCherithInks site now serves as both an effective platform for connecting with her audience and a strategic business asset that generates revenue while she shares her passion for self-care and travel.