Brand & Business Foundation

Before the website, the content, and the marketing, there is the foundation. This series covers the building blocks every small business needs to show up consistently and credibly: your mission, your brand identity, and the message that makes people choose you.Get the foundation right and everything else gets easier.

  • A Cohesive Brand Image | Using Consistent Logos, Fonts, and Colors To Create Brand Awareness

    Branding your business properly can make all the difference in whether you see success, so it’s important to know what you should consider when building your brand identity from scratch or overhauling an existing one.
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  • The power of a mission statement + 22 examples for inspiration

    Mission Statement Examples: 22 Inspiring Ideas For Small Businesses

    Your mission statement is the one sentence that explains why your business exists, who it serves, and what it promises. In this guide, I am walking you through why it matters, how to write yours step by step, and 22 mission statement examples from small businesses and brands that started small.
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