Jen On a Jet Plane Custom Home Page

Client Need

Jen Ruiz, of Jen on a Jetplane, had implemented the Trellis framework to improve her site’s speed and increase potential earnings from her travel blog.

While the framework delivered excellent performance benefits, it significantly limited her design flexibility, particularly for her homepage—the most critical entry point for new visitors.

Jen wanted a custom homepage that would showcase her various content offerings and capture her brand personality, but Trellis’s limitations prevented her from using traditional page builders to achieve this vision.

Without a custom solution, she was forced to choose between site performance and design flexibility, potentially compromising either visitor experience or her site’s earning potential.

Solution

We developed a tailored solution for Jen’s Trellis-based website that delivered the custom homepage she envisioned without sacrificing the framework’s speed and performance benefits.

By working directly with the framework’s constraints rather than against them, we created a distinctive homepage design that maintained the lightning-fast load times Trellis provided while giving Jen the unique layout and functionality she desired.

The custom homepage effectively showcased Jen’s content categories, featured posts, and monetization elements in a way that enhanced user navigation and increased engagement.

Our approach preserved all the SEO and revenue benefits of the Trellis framework while giving her site the personalized touch it needed to stand out in the competitive travel blogging space as we did when we built her custom link in bio page.

This solution demonstrated our ability to find creative workarounds to technical limitations, delivering results that didn’t force Jen to compromise between performance and design.

Building on this successful collaboration, we later rebuilt her entire site using our preferred Kadence framework in a recent project, further enhancing both functionality and design flexibility.